Read Now A Business Owner's Guide to Crisis PR: Protecting You & Your Business' Reputation MOBI
Ever do something you immediately regretted? Wish you could take back those words you just blurted out? Looking back, do you feel frustrated that you couldn’t think clearly?You’re not alone.According to Erica Ariel Fox, a professor at Harvard Law School and author of New York Times bestseller Winning From Within:"Under strain, your blood pressure and heart rate rise. Stress hormones like adrenaline and cortisol flood your body. Survival instincts kick in, sending oxygen away from your brain and toward your limbs, so you can make a break for it.""All of this makes it harder to think clearly. Your perspective narrows. The number of possible solutions you can generate drops. At the same time, emotions like anxiety spike. You might feel afraid and want to hide. You might feel angry and want to fight. All of this happens beneath the surface, whether you notice it or not."No one wants to be in the hot seat and forced to explain how everything happened. But once you’re there, your goal isn’t only to inform your audience. It’s to persuade them to believe your side of the story.This book is designed so you can get answers to your questions and issues FAST. Think of it as having a direct line to a crisis manager.
